
Social Media Toolkit
#BloodCancerUnitedVisionaries
Social Media Toolkit
#BloodCancerUnitedVisionaries
The world deserves to see the impact Visionaries of the Year participants make. Make sure to chronicle your experience on all of your social media channels.
Sample Post Copy
- Each year, candidates from across the country are sign up for [TAG @Blood Cancer United]’s Visionaries of the Year [insert campaign year] campaign, a chance to lead with purpose and support the blood cancer community. And this year, I’m honored to be one of them.
[Insert your personal why]
Support my campaign here 👉 [insert personal fundraising link]
OR
Support my campaign through the 🔗 in my bio!
#BloodCancerUnitedVisionaries - I’m proud to be a candidate in [TAG @Blood Cancer United]’s Visionaries of the Year [insert campaign year] campaign, a leadership experience centered on supporting people affected by blood cancer.
Blood cancer impacts people of all ages, and its reach goes far beyond the diagnosis. As a Visionary, I’m helping to push forward more support, more hope, and more possibilities for everyone impacted by blood cancer.
Support my campaign by donating through my page here 👉 [insert personal fundraising link]
OR
Support my campaign by donating through the 🔗 in my bio!
#BloodCancerUnitedVisionaries - [TAG @Blood Cancer United] helps connect people facing a blood cancer diagnosis with guidance, resources, and a supportive community.
As a [insert campaign year] Visionaries of the Year candidate, I’m committed to helping more families access the support they need.
[Insert your personal why]
Donate to my campaign using the page here 👉 [insert personal fundraising link]
Donate to my campaign using the 🔗 in my bio!
#BloodCancerUnitedVisionaries

SAMPLE GRAPHICS
On desktop, right click “save image as” or on mobile, press & hold until a prompt pops up and save image on your camera roll.
POSTING ABOUT: HONORED HEROES
Ask your local Blood Cancer United Staff member to keep you up to date on your local honored heroes. We recommend sharing their stories on social media to highlight special occasions and milestones such as celebrating your local heroes’ birthday, end of treatment, etc.

SOCIAL MEDIA DO’S AND DON’TS
Thank you for participating in Visionaries of the Year! These guidelines were created to help you generate awareness and maximize the impact of your campaign. We look forward to working together.
DO’S:
- Tag Blood Cancer United in your posts!
- Tagging helps us see your content, engage with it, and share it when we can.
- How to tag: Type @ and select the verified Blood Cancer United account. See below for our handles.
- Use our Hashtag #BloodCancerUnitedVisionaries in your posts so your content is connected to the campaign.
- Share your why!
- Talk about why you signed up and what this campaign means to you.
- Add a clear Call to Action. Tell people exactly where to support your campaign.
- IG: Add your personal fundraising link to your link in bio!
- FB/LI: Add your personal fundraising link directly to your caption!
- Use your Voice:
- Keep your tone positive, approachable, and real. Add your personal flair to the templated sample captions while maintaining Blood Cancer United's message.
- Use Instagram and Facebook Stories:
- Utilize sticker features such as: polls, question boxes, countdowns, etc.
- Don't forget to tag Blood Cancer United so we can engage!
- Engage with Blood Cancer United social media.
- Stay connected by liking, commenting, and sharing Blood Cancer United posts across all platforms.
DONT’S:
- Don’t use negative, malicious, threatening, or discriminatory language in your posts.
- Don’t share content from other accounts without permission.
- Don’t modify any Blood Cancer United logo or brand assets.
- Don’t create new hashtags for the campaign.
- Stick with #BloodCancerUnitedVisionaries
- Don’t post anything that misrepresents Blood Cancer United.
- If you're unsure, ask your local staff member!









